Through the combination of both internal and third party tracking code as well as cookies, we track the following
categories of information when a visitor enters the Site: (1) IP address, (2) domain servers, (3) type of computer used to access the Site, (4) types of web browsers (collectively “Anonymous Data”). Such data does not collect information that identifies you as an individual. The Site uses Anonymous Data for general marketing purposes and to help enhance customer experience on the Site.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags also known as single pixel gifs or web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
For you to access certain services that we offer through the Site, we may require you to provide us with information that can identify you as an individual (“Personally Identifiable Information”). Personally Identifiable Information includes: (i) “Contact Data” (such as your first and last name, physical street address, city, state, zip code, phone number and email address), (ii) “Financial Data” (such as your credit card number, expiration date, and verification code), (iii) “Legal Data” (such as your social security number, mortgage information, and automobile information).
Please note that Contact Data and Anonymous Data is used to gather general statistics regarding our customers and visitors, in order to enhance the consumer experience on the Site. We may also use demographic data in a manner that does not identify you specifically or allow you to be contacted but does identify certain criteria about our users in general. For example, we may inform third parties about the number of registered users, number of unique visitors, and the pages most frequently browsed.
We use your Contact Data to provide you with special information and promotions regarding our products or to contact a customer regarding an order or to respond to a question or request. Any Financial Data gathered is used for the purposes of processing or completing the financial transaction for your order.
If you post information on any of our chat groups, message boards or forums, such information you provide may be available to other members of the Site and other Site visitors. You should use caution when deciding to disclose your personal information in these venues as we do not control who may participate in these interactive forum.
You may choose not to provide us with any Contact Information. In such an event, you can still access and use some portions of the Site; however you will not be able to access and use portions of the Site that require your Contact Information.
We use reasonable measures to maintain the security of your Contact Information. However, no company, organization, or online community, including the Site and SKI, can fully eliminate security risks associated with personal information.
We may provide your personal information to third party service providers who work on behalf of or with SKI and the Site to provide some of the services and features of the Site and to help us communicate with the members of our Site. However, these service providers do not have any independent right to share this information (expect pursuant to a legal requirement such as a subpoena or warrant).
The Site has security measures in place to minimize the loss, misuse, destruction, and/or alteration of the information that you provide us or that we obtain from you. We take reasonable measures to protect your information, however, no system is 100% foolproof. We will have no liability however to you or to any third-party arising out of any such loss, misuse, destruction, or alternation.
Our Site contains links to other third-party websites (“Linked Websites”). We are not responsible for the privacy practices or the content of the Linked Websites. If you choose to visit other websites, we are not responsible for the Privacy Practices or content of those other websites, and it is your responsibility to review the Privacy Policies on those websites to confirm that you understand and agree with their policies.